Brand Planning and VI Design of Pearl Art Museum

Branding&VI Design

Completion Time|2017

Client|Xinhua Publishing Group & Red Star Macalline Group Corporation Ltd.



Pearl Art Museum is a private non-profit art museum designed by Mr. Tadao Ando, which is bold enough to break the barriers. Its exhibitions and cultural and artistic sensations involve painting, installation, design, books, and fashion. By continuing the core concept of the architectural planning process and refining the most unique spatial shape of “Light Space”, the One-tenth team incorporated the “egg” shape into the Pearl Art Museum branding and VI design. In a series of simple and highly recognizable design vocabulary, it effectively expresses and communicates Pearl Art Museum’s unique “literati” origin and its spirit of breaking barriers and international vision.

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Completion Time|2017

Client|Xinhua Publishing Group & Red Star Macalline Group Corporation Ltd.



Pearl Art Museum is a private non-profit art museum designed by Mr. Tadao Ando, which is bold enough to break the barriers. Its exhibitions and cultural and artistic sensations involve painting, installation, design, books, and fashion. By continuing the core concept of the architectural planning process and refining the most unique spatial shape of “Light Space”, the One-tenth team incorporated the “egg” shape into the Pearl Art Museum branding and VI design. In a series of simple and highly recognizable design vocabulary, it effectively expresses and communicates Pearl Art Museum’s unique “literati” origin and its spirit of breaking barriers and international vision.

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